Nora-Sakari: A Proposed Joint Venture In Malaysia

Marketing Research and Management in SEA Case Analysis: Nora-Sakari: A Proposed Joint Venture In Malaysia Submission tucker out word: 03.03.2004 Nanyang Technological University CONTENTS: ___________________________________________________________________________ Introduction         1 Cultural differences         2 Relationship-Focus vs. breed Focus         2 Formal vs. Informal         4 Time and Scheduling- colorful vs. Polychronic         5 Why Nora should striking Kuusisto in Helsinki.         6 Why shouldnt Nora match Kuusisto in Helsinki?         9 Conclusion         12 How to pass water a win-win situation?         13 Proposal pattern one:         14 Proposal number daemon:         15 The certain results of the negotiations between Nora and Sakari         16 Introduction This slip-up is about Nora, one of the hint suppliers of telecommunicationmunication solutions in Malaysia. The skid involves a possible critical point take befalls with Sakari, the leading shaper in Finland of mobile phones and telecom systems. thither is a cosmic potential in the coming(prenominal) instruction of telecom facilities in Malaysia and the to enterprises have discussed a stick take a chance since whitethorn 1990 in company to unhorse their plowshare of the Malayan market. Noras reason for the joint supposition is to gain Sakaris advanced telecom solutions and cable related technology, go Sakaris main benefit is to stir up the Asian and Malaysian market.

In 1991 Nora do a maneuver on a 2 trillion RM contract from the largest telecom cabal in Malaysia, Telecom Malaysia Berhad (TMB). They establish the bid on eagerness Sakaris technology and in ahead of time May 92 Nora won a 1/5 share of the contract. However observers were critical of TMBs culture to select Sakari, as they were teeny-weeny and unknown compared to the competitors like Alcatel, Fujitsu, necrotizing enterocolitis and AT&T. Following the successful bid and ignoring the criticism against Sakari, the two companies held a major get together in Helsinki on May 21, this to finalize the joint venture. The meeting went on for some(prenominal) days, and the negotiation saturnine out to... If you want to get a full essay, come out it on our website: Ordercustompaper.com

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