Psa Peugeot Citroen

Stockholm University12/09/2008Strategic Management School of BusinessSara Värlander Case 3 prostate specific antigen Peugeot Citroën: Strategic Alliances for Competitive gain sort 16 Maria Raychuk Marina Oliveira Nuno Luis Patrik Pålsson Sébastien Argoullon circumscribe 1. Introduction3 2. Reasons for to form alliances4 3. Advantages and disadvantages when forming alliances5 4. Transferability of PSA’s strategic alliance recipe7 5. trade-off amidst outsourcing and in-house production8 6. Future challenges and how to tackle them9 7. References12 1. Introduction In 1970’s Europe, verso to the USA where the Big Three (GM, Ford and Chrysler) had a homogeneous oligopoly situation, there were many car makers who fought separately other to chuff in bigger market shares. This competition between the German (Volkswagen, BMW, Mercedes…), Italian (Fiat), cut (Renault, Peugeot, Citroën), Spanish (Seat) and S wedish (Volvo) or however US (Ford, GM-Opel, Chrysler Europe) car makers was intense. Because of different products, tariffs, nationalism, cultures and local taxes, no 1 correspond more than 10-12 percent of the whole European market.

In that time, Peugeot was a symbol of capitalization, “à la française”. Peugeot used to be a family own firm, making low-risk strategic choices. The firm was known for each category having one of the best financial results of the industry. However, this was not complete for the French company and if it inadequacyed to continue to be warlike in the Eur opean mass market, Peugeot had to look for e! conomies of scale. Meanwhile, Citroën who belonged to Michelin go about a disastrous crisis due to a lack of ripe and frugal cars and the non-utilisation of diesel motors (a highly demanded feature following the 1973 button crisis). Michelin, flavor for a worldwide expansion in the pneumatic industry, could not afford paying for Citroën’s issues anymore....If you want to line up a full essay, order it on our website: OrderCustomPaper.com

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