MARKET RESEARCH Essay Example | Topics and Well Written Essays - 1500 words

grocery store RESEARCH - Essay ExampleDifferent kinds of grocery interrogation need to be conducted during different periods in the life cycle of a go with and those of a product (Hewitt, 2011). For a mart oriented company like Kelloggs, market place look adds business value and improves the companys competitive advantage. Before presentation a unfermented product, Kelloggs usually conducts a market look for to understand the preference of consumers concerning new products and this helps them to reduce the chances of failure. The major difference between qualitative and quantitative research are that the qualitative star is subjective and the quantitative one is mainly objective. Inductive rule is used in qualitative spot the deductive method is used in quantitative research. The qualitative research is text-based whereas the quantitative one is number-based. The method used under qualitative research involves focus groups and in-depth interviews while surveys and structu red interviews are the methods adopted in quantitative research. Qualitative research focuses on smaller groups, on the other hand, the quantitative one deals with bigger groups. The former one spends more time for selecting subjects, while the latter takes more time on entropy processing. The data collected using qualitative research is unstructured whereas quantitative research collects structured data. Kelloggs has flourished through skilful merchandising of good products, and by creating and sustaining a highly valuable brand attend (Kelloggs Revitalizing a valued character, n.d). Kelloggs company faces the problem of innovation when compared to other competitors. win qualitative and quantitative research is necessary to know the consumer preference and to increase the demand for commodities. Competition from other companies can only be reduced by introducing new innovative products, which is possible through market research. The problem of substitute goods is faced by the c ompany, which can be tackled only through perfect noesis about the market and this further increases the need for market research. To expand market internationally, the knowledge of foreign market is a must and so further qualitative and quantitative research is required. Section 2- Findings from marketing research Critically analyze the 4 stages that Kelloggs underwent in order to launch the new Crunchy trash bites. pull up stakes a critical analysis for each stage. Also provide 2 suggestions to improve Kelloggs marketing research in this instance. Kelloggs is concentrating on importance of market research during the launch and development of Crunchy starter bites. Kelloggs undertook four different stages of research in order to develop this new product. Stage 1 Discovery Kelloggs is a market oriented organization, wherein, market oriented means that the entire organization focuses on the needs of its customers. So, in order to find the needs of the customers, Kelloggs has don e a research to identify a set of new food ideas that would be appropriate for developing the new Crunchy Nut product. The company has also conducted secondary research to find out modern trends in the cereal market and to acknowledge new products, flavors and food from around the world. Kelloggs have a world-class food research and development facility, Kelloggs food scientists, nutritionist and engineers turn wholesome grains and other